game development and rebrand
branding | print | visual
In 2016, after visiting a local boardgame shop,
Carlos and his friend Everett challenged themselves
to come up with an original game. They had a
concept within the hour and began creating
content that evening.
Carlos recently revisited the game, branding and
developing it for potential public play-testing
and a crowd-funding campaign.
branding progression
Rebranding a prototype of a card-based game went through various iterations, exploring the name, color and visual accessibility, and game setup.
The game is designed to keep the experience quick and fun,
while being challenging enough that everyone is likely to
create something absurd.
the rename
The name was changed to give the game a greater sense of impromptu whimsy. Inspired by the parlor game, exquisite corpse, where people blindly contribute parts to create a monster, ExquisiteCORPS. creates the same absurd creature in business form for players to create fun names and slogans.
the setup
In order to create a visual system that aided in game mechanics and gave a sense of low-stakes fun, I strategically placed shapes to guide players in game setup, while using textures and rough edges to keep the visual tone casual and imperfect.
Players learn to shut off pesky filters and become more
comfortable quickly getting ideas out of their system,
preparing them to be more spontaneous and creative
whenever they find themselves on the spot.
