small business rebrand
branding | visual
Rebrand for a small language school in Tucson, AZ.
little by little
Since establishing a web presence in 2013, Language World had been working with a home-made logo and website. In 2020, it received a logo update, without a branding system or strategy.
a storied history
Language World has been operating since 2004 when it started with Aida teaching Spanish classes out of her living room. Fortunately for us, we had tons of reviews from her students, helping us establish characteristics for her new brand.
changing with the world
The business evolved from classes taught at home, to the opening of an official classroom, until pivoting to live, online-taught classes during and after the pandemic. As such, the focus was to create a brand that would live online and in the modern world.
