exquisite corps.

Game Development and Rebrand

branding | print | visual

Inspired by Creativity Workout by Edward de Bono, I revisited this original game for exercising creative muscles. Through the game, players learn to shut off pesky filters, preparing them to be more spontaneous and creative whenever they find themselves on the spot. The game is designed to keep the experience quick and fun, while being challenging enough that everyone is likely to create something absurd.

branding progression

Rebranding a prototype of a card-based game went through various iterations, exploring the name, color and visual accessibility, and game setup.

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the rename

The name was changed to give the game a greater sense of impromptu whimsy. Inspired by the parlor game, exquisite corpse, where people blindly contribute parts to create a monster, ExquisiteCORPS. creates the same absurd creature in business form for players to create fun names and slogans.

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the setup

In order to create a visual system that aided in game mechanics and gave a sense of low-stakes fun, I strategically placed shapes to guide players in game setup, while using textures and rough edges to keep the visual tone casual and imperfect.

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